Letters for Establishing Business Relations
1.Importer Writes to Exporter
Dear Sirs,
We have obtained your address from the Commercial Counsellor of your Embassy in London and are now writing you for the establishment of business relations.
We are very well connected with all the major dealers here of light industrial products, and feel sure we can sell large quantities of Chinese goods if we get your offers at competitive prices.
As to our standing, we are permitted to mention the Bank of England, London, as a reference.
Please let us have all necessary information regarding your products for export.
Yours faithfully,

Notes
1.commercial adj. 商業(yè)的，商務(wù)的
commercial counsellor 商務(wù)參贊
commercial counsellor's office 商務(wù)參贊處
commercial attache 商務(wù)專(zhuān)員
commercial articles 商品， （報(bào)上）商業(yè)新聞
commerce n. 商業(yè)
commerce department 商業(yè)部門(mén)
2.embassy n. 大使館
the American Embassy in Beijing 美國(guó)駐北京大使館
ambassador n. 大使，使節(jié)
3.dealer n. 商人
retail dealer (or:retailer) 零售商
wholesale dealer (or:wholesaler) 批發(fā)商
deal n. b. 貿(mào)易，成交，經(jīng)營(yíng)
make (or:do) a deal with... 與...做交易
deal on credit 信用交易，賒帳買(mǎi)賣(mài)
4.connected with... 與...有聯(lián)系；與...有關(guān)系
5.light industrial product 輕工業(yè)產(chǎn)品
6.competitive adj. 有競(jìng)爭(zhēng)力的
competitive price 競(jìng)爭(zhēng)價(jià)格
competitive capacity 競(jìng)爭(zhēng)能力
competitive power 競(jìng)爭(zhēng)能力
competitive edge 競(jìng)爭(zhēng)優(yōu)勢(shì)
eg.If your price is competitive, we will place an order with you. 如果你方價(jià)格有競(jìng)爭(zhēng)力的話(huà)，我們將向你方發(fā)出訂單。
Your products has no competitive capacity in our market. 你方產(chǎn)品在我市場(chǎng)上沒(méi)有競(jìng)爭(zhēng)力。
compete v. 競(jìng)爭(zhēng)
～with (or:against) sb. in sth. 在...方面與某人競(jìng)爭(zhēng)
eg.We should compete with other enterprises in the quality of the products. 我們必須在產(chǎn)品的質(zhì)量方面與其它企業(yè)競(jìng)爭(zhēng)。
～with (or:against) sb. for sth. 為...事情與某人競(jìng)爭(zhēng)
eg.We must compete against other countries in trade for obtaining larger international market. 為了獲取更大的國(guó)際市場(chǎng)我們必須與其他國(guó)家在貿(mào)易方面進(jìn)行競(jìng)爭(zhēng)。
competition n. 競(jìng)爭(zhēng)
eg.To enable us to meet competition, you must quote the lowest possible price. 為了使我們能適應(yīng)競(jìng)爭(zhēng)，你方必須報(bào)盡可能低的價(jià)格。
competitor n. 競(jìng)爭(zhēng)者，競(jìng)爭(zhēng)對(duì)手
eg.We trust that the superior quality, attractive design and reasonable price of our products will surely enable us to defeat the competitors. 我們相信我方產(chǎn)品的優(yōu)良質(zhì)量、誘人設(shè)計(jì)、合理價(jià)格定能使我方擊敗競(jìng)爭(zhēng)對(duì)手。
7.standing 資信情況，信譽(yù)，固定的，永久的
standing cost 長(zhǎng)期成本，固定成本
standing orders 長(zhǎng)期訂單
standing director 常務(wù)董事
有關(guān)“資信情況”的表達(dá)方法還有：
credit standing 信譽(yù)情況
financial standing 財(cái)金情況
finances 財(cái)源，資金情況（常用復(fù)數(shù)）
8.We are permitted to mention the Bank of England, London, as a reference. 我們已征得倫敦的英國(guó)銀行同意，把它們作為我們的咨詢(xún)銀行。
9.regarding prep. 關(guān)于，與 with regard to, in regard to, as regards 同義，一般可以換用。
eg.Regarding the terms of payment, we require confirmed and irrevocable letter of credit. 關(guān)于支付條件，我們要求保兌的、不可撤消的信用證。